It is just amazing how the Super Bowl venue is getting nearly as much press as the game itself! One of the reasons is fear of the unknown, the other is that it is a totally new concept for the big game. If you haven’t been to a bunch of Super Bowls, you don’t know that the pre-game festivities are spread all over the host city and the surrounding area. In Miami you travel from Palm Beach to the Keys to cover the game. In Houston, the only time you went to the stadium was for the game. Everything else was 30 miles away. Atlanta had a concentration of events in the downtown area, but you had to head out to Buckhead and points north for any entertainment. Tampa created an entertainment zone, but you had to get there. And in San Diego, the pre-game events were spread all over Southern California.
Jacksonville’s Super Bowl is packed into a two-mile radius around the Stadium. The cruise ships, the main hotels and the entertainment zone are all rolled into one. Once visitors get to their rooms, they won’t have to get in a car again. Food, drinks, concerts and other entertainment will all be right along the river, mainly on Bay St. which will be closed to vehicular traffic beginning on Thursday. The NFL experience is a water taxi ride away across the river. If it works, the NFL will begin to ask other cities to move everything closer so that it’s a real three day celebration of the league.
Former Times-Union writer and current cbs.sportsline columnist weighs in on Jacksonville as a host Super Bowl city.