I’m not sure what the downside is to hitching our wagon to Shad Khan and going along for the ride. If a rising tide floats all boats, Khan IS the rising tide. Not many cities have a patron who is among the wealthiest people in the world. He has the vision and the wherewithal as well as the willingness to spend his own money to help take Jacksonville to the next level.
The nay-sayers and the doubters remind me of the old guard power brokers in town who knew an NFL team in Jacksonville would undercut their influence, and nearly killed the deal in 1990. Shortsighted and selfish, luckily smarter and more reasonable people prevailed and here we are, 29 years later, as Mayor Lenny Curry likes to say, a “city on the rise.”
At the Jaguars State of the Franchise” meeting on Thursday there was a lot of the regular, “We’re 30th in this, 28th in this, 26th in this, and 31st in this” kind of talk. So much so that Jaguars President Mark Lamping departed from his prepared remarks, trying to put his assessment into perspective, “I don’t want this to be a downer announcement. We might be 30th in the NFL, but we’re comparing it to the most dynamic cities in America. We’re way ahead of most cities.”
Lamping likes living here, and that’s one of the reasons he’s the point man for all of Shad Khan’s development ideas in North Florida. Lamping also knows that only through a public/private partnership between Khan and the city can anything get done. So they’re looking to in the future, and describes this kind of relationship as a “win-win.”
“It is naive to believe that just through the benevolence of some person that all the city’s problems are going to be taken care of. It needs to be a private/public partnership only to the extent that the risk isn’t so high that the investment won’t come and if it is successful that the returns to the investor aren’t exorbitant.”
Sure Shad’s making money. So what? That’s what he does and he’s proven to be good at it. He’s a doer. He thinks big and then gets things done. The pools, the scoreboards, the club renovations, Daily’s Place and now the Lot J development. He’s spent his own money to augment what the city is also contributing. As a businessman, Khan is results-oriented. No amount of talking and promises by politicians and nay-sayers compares to getting things done.
“I’m used to that you have a vision, you believe in it, you have to get all the stakeholders in and get it done,” he told the assembled media after the formal announcement of his development intentions. “You just can’t talk about it. We are as determined as ever. We need to get it done because I believe in it. I think the Jaguars and the community really needs it. It’s like anything else – if you aren’t growing, you’re dying.”
The Lot J development is a $500 million project that includes an office building, an entertainment/retail center, a hotel and a residential unit. There will also be a 3,000 parking garage to replace the 1300 parking spaces currently in Lot J.
Much of the focus on the Lot J development centered around the JEA choosing it as their next home. I’m not sure why they chose another location downtown, passing on the Jaguars offer, knowing it would cost them $18 million more over the next 15 years, but Lamping says it wasn’t the lynchpin for the success of Lot J.
“It’s a zero sum game,” he explained. “They’re taking 850 employees from one location in downtown and putting it in another. It’s not like Jacksonville’s downtown has so much going for it that we can afford to lose the opportunity to bring a catalyst. The thought that governmental entities – like JEA, that somehow they can’t be part of major redevelopment initiatives, it’s just not true.”
Lamping pointed to Tampa and their regeneration of the downtown area with help from governmental agencies as “doing it right.”
There are lots of signals from the Jaguars that the stadium will need a reboot. Jacksonville and Buffalo are the only two stadiums that have not had a $300 million or more renovation in the last 25 years.
“I think the stadium has to be upgraded. I think that is our approach,” Khan said without putting a timeline on renovations. “I think it signifies Jacksonville. I think that if you look at all the upgrades that have happened – clubs, scoreboards, pools, Daily’s Place, we have been a big part of spending money with the city.”
There will be a sunshade on the stadium at some point. Khan said he was intrigued by the proposals, as an engineer, to hold a shade over the stadium with drones. Its one of the proposals in the idea stage for the upcoming World Cup in Qatar.
The Jaguars will also be playing two games in London, one as the home team and one as the visitor, probably as soon as next season. It’ll solidify the Jaguars as the NFL’s presence in London. They pointed out that there’s competition in the league for London games, particularly with the Raiders and the Rams. Khan said the team is “absolutely committed” to London beyond their agreement through 2020.
As the Jaguars revealed their logo for their 25th Year, their Silver Anniversary, they were quick to point out that it prominently displays a shadow of the Jacksonville skyline.
There were a lot of “experts” who said the team wouldn’t last ten years here let alone twenty-five. I heard that chant constantly from my media brethren around the country.
But the spirit that brought the team here remains.
So let’s go.
“Here we are — Jacksonville honoring our 25th season,” Khan said. “And with the continued support of our fans and partners, combined with the realization of our vision for downtown, 25 years from now we’re still going to be here, bigger and better.”