Isn’t it funny how interest in the Olympics ebbs and flows every four years? The Sydney Games, arguably the best games ever to attend in person were not a bit hit on television here in the United States. The Athens games, considered a potential disaster, have been very popular on television in America, up 8% from four years ago.
Maybe the hype over Michael Phelps and his quest for eight medals has helped raise the numbers in the first week. Maybe it was the gymnastics, or the fact that NBC has been showing the games all over the place. Bravo, USA Network, CNBC and their own NBC, so people can tune in almost 24 hours a day, raising interest in the prime time show every night. Or maybe the opening ceremonies were so good, that it’s inspired people to keep tuning in. Whatever it has been, the games are a big success on television.
It certainly doesn’t hurt that the Americans are all over the place when it comes to the competition. Besides Phelps, it seems that every event has an American in it with a chance to win, or at least medal. My friend Lex says the Olympics stopped being fun as soon as the Soviet Union broke up, since there was no more “us against them” mentality. That could be why the US is so competitive all over the place, since the other countries have a smaller pool of talent to draw from.
But still, the US has made a committment to being competitive in Olympic sports, creating the training center in Colorado and putting athletes in a position to succeed. Give George Steinbrenner some credit for that.
Steinbrenner was really upset in the ’80’s when it looked like we were going by the wayside when it came to the Olympics. So he prodded the USOC to do something about it, and in turn, the training center and success followed.
Still, it takes a special talent to be the best in the world, no matter what the competition. And to stand on that podium and hear the Star Spangled Banner must be a life altering experience. Nobody knows how that feels, unless you’ve been there, so that’s a pretty elite group.
NBC likes to show the medal ceremonies anytime an American wins gold, obviously their research shows that’s what viewers want. So we get to see these athletes stand on the podium in the prime of their careers, having shown they’re the best in the world while representing their country. I like it when they sing. Or even mouth the words. But how do they not cry!? Maybe they’re so caught up in the moment that it doesn’t occur to them to be emotional, but I’m sorry, I’d be crying like a baby standing there listening to the Anthem.
And the wreaths! They’re great! When the guys take them off and put them over their hearts when they’re playing the Anthem that’s enough to make any American spectators cry. The wreaths should be a permanent part of the Games, one little nod to Greece as the founding country.
So what if you don’t care about diving or fencing or track and field any other time every four years? Enjoy the games, you deserve it.