In the 21 years since it was torn to the ground and rebuilt, the stadium downtown, now called Everbank Field, has been transformed from a place to go see a game to one of the premier “fan experiences” in the NFL. As part of a $90 million project scheduled in three parts and to be completed before the beginning of the 2016 NFL season, the clubs on the East and West sides of the stadium are being renovated and “reimagined.”

“When you work for Shad Khan, there’s not a lot of standing still,” Jaguars Vice President of Sales Chad Johnson told me during a tour of the construction on Thursday. “A lot of our club members have been here since day one. And while the clubs were still a great space, they haven’t kept up with the technology.”

Sitting in your seat will be a different experience in the clubs with new, wider, padded seats being installed. But you might not want to sit in your seat for long. Whether it’s a trip to the Bud Zone or Fanduelville, the stadium is being set up to enhance the experience going from place to place for the entire game.

“You come in the club and you lose what you’re here for,” Johnson explained. ” We’re taking the field and bringing it into the club. And we’re taking the resources of the club and taking it outside.”

It’s obvious that when you come to the club for the first time in the coming year, it’ll look completely different. As in, you’ll think you’re in a different spot.

“From this spot here,” Johnson said as he pointed to just inside one of the walkways to the club seats, “to the other end of the club, those walls will be all glass, overlooking the field.”

Those glass walls will be 12-14 feet high. All of the concession areas are being ripped out and rebuilt, allowing for more local fare and more flexibility in the kind of food they can prepare.

And it’ll be a very large, open area.

“One thing the clubs lack is a lot of communal space. We have a lot of 4 tops but not a lot of places where 10 or 12 people can gather,” Johnson explained. “In this new club design there will be a lot of long bar rails and places to get together.”

While the number of “Club Seats” will fall from 10,000 to just over 8,200, Johnson says all of the entities that use the stadium, including the Florida/Georgia game and the TaxSlayer Bowl have been in on the renovation.

“Fans love to be outside, with their friends, overlooking the field. We saw that with Fanduelville. So if we can do that here at the 50-yard line it made complete sense.”

Construction is being done in phases, with the lower clubs on the east and west sides part of the initial work. They’ve built some temporary walls to accommodate fans getting to their seats during the upcoming Monster Jam in February. Following that, they’ll start the demolition of the decks outside and move to the upper clubs as well.

Work in the South End Zone for the “Flex Field” and the amphitheater hasn’t started yet but Johnson says it’s all still pointing to being ready at the start of the season.

“It’s a tight timeline, but we’re doing it in phases,” he outlined. “It’s all part of the big project but we, and our construction partner have a good plan.”

During his three-year tenure as the Jaguars Head Coach, Gus Bradley has redefined what ‘victory’ means. He was always looking for improvement, getting better, playing your best. But with Owner Shad Khan’s expectations that the team be ahead of where they were at the conclusion of the 2015 season, I asked Gus today whether he would have to move on to the traditional definition of victory in the won-loss column.

“Like I said, you have to be real and understand that it is a results-driven league.,” Bradley said during his year-end press conference. “We talk in terms of victory in terms of being the best that you can be. You go back and look at it, well, what happened yesterday? Why didn’t we win? Well, we weren’t our best. It comes back to that. If you’re not at your best, then the results don’t come. That part of it is still the message, and we have to find out how to be our best consistently. That part of the message won’t change.”

It’s not hard to get caught up in Gus’ message of “be your best” but the reality is he has to win more games next year to keep his job. Barring some calamitous injury to many of the stars, Bradley’s 2016 Jaguars will be expected to compete in the division. Against Houston on Sunday, they didn’t appear to be ready for that. But Bradley said with the number of draft picks they have and the money available in free-agency, they can improve the roster through competition or cuts. That might mean parting ways with some players he and GM Dave Caldwell brought in from the beginning.

“I think that’s the one thing that I do appreciate with Dave is that, boy, we really try to fight to not let our egos get involved because if your egos get involved then you make decisions based on who’s right rather than what’s right,” Bradley explained with the turn of a phrase.. “I think you have to know the time and place to know, it’s time. We need to move on. But it’s always a challenge. What I appreciate is our conversations about them are, as much as possible, without any ego involved.”

Which means once he gets his staff in place, (Doug Marrone has been mentioned as a possibility for several of the head coaching vacancies in the league) they’ll have to take a hard look at how they coached and how the players responded this year. Agreed, there were several one possession games and the Jaguars nearly cut in half their points differential per game, but winning those games and not taking a step backwards is imperative.

“I think this offseason we really need to dig deep. But I think also the emphasis was on how much work needs to be done, and as a coaching staff we have to dig deep.”

And they have to be willing to accept what they find. If that means changing some things, personnel, coaches, schemes, then so be it. Because it’s about the results.

“It’s a results-driven league and we’re not to the results that we had hoped for,” Bradley agreed. “So I think that’s what we need to look at.”

One of the things Gus explained today at his year ender was how he looks at a player’s development, especially on defense. He said there’s the learning process, then the understanding of “coach speak.” But he emphasized how the players have to play above the coach speak. That they have to make plays within the schemes and the system, something they have flexibility to do once the coaching staff thinks they’re ready.

“There are some guys that you look at and are new to the system, and then there are those guys that you talked about that it’s their third year. And I think knowing the difference who can you offer flexibility to, and trust them?

No doubt the Jaguars will spend money on free agency differently this off season than they have in the past three. They need players who can contribute now, not develop a few years down the road. Last year Bradley reportedly wanted to bid on Ndamukong Suh but Caldwell said, “Not yet.” Well, now’s the time to break the bank on a player like Suh if he’s available. Otherwise, somebody else will be making the decisions for 2017.

When posed with this situation, Bradley said he has a loyalty to the organization and the people there, trying to put his ego aside.

“And then I think it always comes back to,” Gus said, ‘Let’s stay true to what we talked about. Let’s always make decisions [for] what is best for this team and this organization,’ and not let my ego get in the way., I know it sounds like the holiday season when I say it, but it means a lot to me and it means a lot to everybody here. And I think [what’s] most important is to stay true to the plan.”

I’ve said many times Bradley is easy to root for because he’s authentic and truthful. You could see it in his eyes and hear it in his voice today that he really believes it’s going to work and the decisions he and Caldwell have made and will make in this off season will pay off for the organization for years to come.

For his sake, I hope he’s right.

In the week that Jaguars Owner Shad Khan announced that Gus Bradley would be back for 2016 as the Head Coach, the organization’s focus was split between playing Houston and what to expect next year.

“If they’re cleared, they’ll play,” Bradley said when asked about putting players in the game Sunday. Neither Telvin Smith nor TJ Yeldon will play against the Texans because of injuries. Everybody else who’s available will play.

Last year against the Texans, Sen”Derrick Marks suffered a torn ACL that cost him the first six games of the year. The Jaguars aren’t taking any precautions keeping players out of the final game of 2015 while thinking about 2016. More than likely though, if the game gets out of hand either way, players like Allen Robinson, Allen Hurns and Blake Bortles will come out of the game.

At the taping of his namesake show, Bradley told me this week he wasn’t focused on Khan’s statement but was “looking forward to the opportunity.” Bradley is authentic in not worrying about his job security. He goes to work every day trying to be better than yesterday. “I don’t have any control over those other things” he’s told me several times over the last three years.

And while this week has been touted as having a “playoff atmosphere” in truth, so many things have to happen for the Texans to NOT win the division that it’ll be more like the final game of the regular season than anything else. Houston will be looking forward to their next opponent and getting quarterback Brian Hoyer some playing time, and the Jaguars will be evaluating their current roster with an eye toward next year.

There will be some changes for 2016, nearly every roster will have a 40% turnover, about 20 new players on the roster next year. The Jaguars will be no different, and perhaps have a few more. Offensive coordinator Greg Olson gave us some insight into next year when he started his answer with, “For those of us who will be coming back” when asked about the upcoming offseason. But his excitement about another year of work for Blake *Bortles and the entire offense was clear.

“We talked about it at the first of the season it wasn’t an ideal situation to come in the second year of a new coordinator, new quarterbacks coach but he has done his part in learning the system and getting better the second year.”

Olson says they’ll first evaluate their coaching techniques and concepts before working with the players on improving.

“The first guys we’ll have back are the quarterbacks when they’re allowed to come back,” he explained. “He knows he wants to improve on things,” Olson said when asked specifically about Bortles. “He’s gotten better but has a long way to go.”

After being injured as a rookie, Luke Joeckel has been in the lineup at left tackle for nearly two full seasons. Olson thinks he’s just not getting better but needs another offseason to be stronger and play with more power.

“He’s still showing growth, I think from last year to this year there’s more strength, there’s more power that’s evident on tape but it’s not there yet. Certainly he needs to get better and we need to help him get better in terms of the offseason and what he’s doing in the offseason.”

An injury in the preseason slowed TE Julius Thomas’ development with *Bortles but Olson thinks another off season of working together will bring Thomas more into the focal point of the offense.

First, the coaching staff will “self scout” the entire season, something that they do on a limited basis after ever game.

“Each coach is assigned an area; Nate Hackett has red zone, Frank Scelfo has third downs, Doug Marrone has run game, I handle the passing game,” Olson outlined. “So each coach has an area and each week we kind of put it into a notebook and we talk about it. What happened? Where were the breakdowns? The first week back each will go to their area and summarize what happened on the season, where were we at, where are the breakdowns, what concepts were good, what concepts were bad, what are the other concepts in the League, we will look at the top five third down teams, who are the top five red zone teams, what concepts do they have that will work in our system? A lot of that will be how we spend the first couple of weeks.”

In other words, the Jaguars have a lot of work to do. And it starts right away.