In these “social distancing” times, it’s pretty normal to not see some people you’re used to seeing.
But where’s Shad?
In a literal sense,
I’m sure he’s working on one of the myriad of forty-plus companies he owns. The last time we saw him was in a picture during the NFL Draft, sitting at a table with his son Tony, apparently at his home in Illinois in their den, basement or office, watching and working on the Jaguars draft.
But I thought he was conspicuously absent from the Jaguars landscape this week when it was confirmed that the International Series for the NFL was cancelled for 2020. As the “face” of the International Series for the league in the last seven years and with two games scheduled in London this year, it’s a big move for the Jaguars to play all eight of their regular season home games in Jacksonville.
But we never heard from Shad.
Jaguars President Mark Lamping had a statement about playing here and tickets were available but nothing from Shad. As big a deal as they’ve made in the last few years about the revenue stream the London games put to the bottom line and how important the game has become to the franchise’s viability in Jacksonville, you’d have thought Shad would have something to say.
No doubt this is a difficult time for any business owner, and Shad, I’m sure, is no exception. His commitment to his employees is always evident and laudable.
“I know where my bread is buttered,” he told me at an NFL Owners meeting when I asked where the Jaguars fit into his portfolio. “I have 20,000 employees at Flex-N-Gate who are counting on me to help them take care of their families, pay their mortgages and fund their kids education.” I was impressed by that comment because of the spontaneity and the sincerity that came through as he sat next to me. It wasn’t a canned line written by some PR department.
So I’m sure he’s fully immersed in trying to keep his companies and employees fed and clothed and back on their feet as soon as possible.
But we need some of that. From him.
Even some kind of “Hey, we’re sorry we’re not playing in London but wow, it’s just great to be able to play those games in front of our fans here at home,” would have been great.
Owning an NFL team is a different venture than owning any other kind of business. You’re going to make money as the owner; the only question is, how much? And nobody has much of a problem with that.
But there’s a raw, visceral connection between a town and it’s football team. And here in Jacksonville, a working-class city, that connection is even more primitive. Part of it is being a “football town” and part of it has to do with the nearly two decades long chase for an NFL team.
And part of that connection has to be with the owner. We had some of that with Wayne Weaver. He lived here, you’d see him around, at restaurants at charity events. His philanthropy is unparalleled. Shad has also been very generous with his many donations both personally and through the Jaguars.
But we need more of him.
I told Weaver many times he was the most under utilized promotional tool the Jaguars had during his ownership. He usually laughed me off. But I believed that then and I believe that about Shad Khan as well.
When Shad bought the team and took over in 2012, we couldn’t get enough of him. Every appearance was sold out; every comment was dissected for meaning and nuance. His spontaneous cameo in a “Gangnam Style” video went viral immediately.
We haven’t seen that Shad in a while.
We’ve seen him at games and official events. He’s involved in the political and development landscape with several proposals for a Shipyards and Lot J development. His yacht the “Kismet” is parked in the St. Johns downtown. He usually stays at the beach when he’s in town. He’s a presence here.
Since he’ll be 70 this year, maybe he’s turning some things over to his family? Maybe we’ll see more of Tony than in the past as fans of the Fulham soccer club have seen? I doubt that. Shad has too much vitality to step away from what he’s built. And he has too much of a sense of responsibility to the people who count on him.
If he showed up here in town now he might have to undergo a 14-day quarantine based on the Governor’s order. So we don’t want that. But if we’ve learned anything in these pandemic times it’s how easily accessible everybody is by video at a moment’s notice.
I don’t expect him to open a Twitter account like Jim Irsay of the Colts. Nor do I expect him to dance on the sidelines with an umbrella like Tom Benson of the Saints used to do. But some more of the Shad who danced with fans in the parking lot eight years ago would go a long way.
There’s a video of Shad being interviewed on the Jaguars website dated the beginning of February. He talks about how paramount it is to win on the field. He’s obviously a fan and somebody who has learned a lot about football. But he also talks about winning “off the field” with the development of Daily’s Place and the money invested in the stadium. He outlines the plans to help develop downtown. And he says, as he has often, ‘judge actions not words.” And added, “If Jacksonville is growing, it’s better for the Jaguars.” When asked about his slightly different role with the team he said, “there’s a fine line between abdication and delegation.”
I like al of that. So this isn’t so much of a complaint as a suggestion. We want to see more of you Shad. A quick video of encouragement in these tough times from a man of your stature would go a long way. Comments from your surrogates are fine but our connection is with you.
With your backstory, if there’s anybody who knows how the common touch is a powerful tool, it’s you.